To avoid the ads, users can choose one of five monthly subscriptions that are ad-free and, depending on the price, can be used without wi-fi, on an LTE network. The most basic version of the service is free, but must be used while connected to wi-fi, and does feature ads. To date, TextNow has garnered over 200m downloads, and is one of the most popular social networking apps for iOS devices. Our plans are to continue to build on that connectivity, with more features and more coverage, more ways for people to connect, as free or as low cost as possible.” “That’s what really lowers the barrier to communication for our customers. “With TextNow, because you get your own phone number that you can actually use for real calls and messaging, I can call you from my TextNow app straight to whichever phone service you use,” says Grishaver. “With other similar services out there, you might have access to free texting or free ID calling, but the person you’re communicating with has to have the exact same app downloaded on their phone already. “One of the key things that we have achieved, that we want to continue to build on is with the TextNow app, you can reach out and communicate to other people, whether they have the app or not,” comments Grishaver. For the past 11 years, TextNow’s digital product has been continuously molded for inclusivity, so that anyone with an eligible phone or desktop can take advantage of free texting, free calling and a personal phone number through the app and website. In 2009, TextNow, a new type of calling and messaging platform, was created with the goal of giving more people the ability to communicate with friends and family for a fraction of traditional phone plan prices. Alyssa Clementi sits down with TextNow’s VP of Products Mike Grishaver (pictured below) to discuss the motivation behind the company's free and paid communication services, and how it's keeping up with its growing customer base.
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